John D. Waidhofer is the President of the
company and has more than twenty years of experience in high technology product
development. His expertise includes a broad range of software applications
specific to the video production field. He also holds a degree in International
Business from San Francisco State University and is a partner in a high
technology business consulting firm.
Kathleen Waidhofer is the Creative Director of the company and
was the driving force behind teaching her daughter, Jessica, to sign. She is a
dedicated mother of two and has first hand experience with what it takes to
teach a baby to sign from a non-signing background. Kathleen graduated from
Stanford University with a degree in International Relations. She is the
founder of a financial business consulting firm targeting high technology
start-up companies and has been offering these services to Silicon Valley
companies for more than fifteen years.
Both John and Kathleen are dedicated parents and advocates of
recognizing babies as intelligent little people. They believe that babies will
be recognized as such if they are given the tools to communicate before they
can speak. Their vision is to make signing with babies as commonplace as
teaching babies to speak - setting these intelligent and inexperienced little
people on a life-long learning quest, exploring the world through symbols as
well as direct experience. All babies would then be bi-lingual - an astonishing
advantage in the world of globalization.